DisrupTV Episode 0043 – Featuring Mike Bonifer, Rich Kylberg & Heather Clancy #DisrupTV

Mike Bonifer is the co-founder of bigSTORY, a consultancy focused on organizational storytelling, which accounts for how stories form in networks, influence behaviors and shape the future. By using games as the ‘engines’ for co-created stories, Bonifer and bigSTORY design ways for companies to get more value out of data, engage employees, and drive customer advocacy across their networks.

Rich Kylberg serves as the senior-most corporate marketing and communications executive for Arrow
Electronics (Fortune 131, NYSE: ARW), reporting directly to the CEO. In this capacity, his spheres of
influence include global branding, internal communications, media/public relations, events, government
relations, financial communications and corporate social responsibility.
Prior to joining Arrow at the end of 2010, Rich spent 20 entrepreneurial years as president of CCA, Inc.,
managing an owned-and-operated group of radio stations around the United States. He is a five-time
Ironman finisher, and was a qualifying member of Team USA for long course triathlon. He has served on
over 15 not-for-profit boards; currently the Colorado Symphony Orchestra, and the Colorado Office of
Economic Development IT Advisory Council.
Rich holds a Bachelor of Arts degree from Stanford University, where he double-majored in English and
communication. He also holds a Master of Business Administration from Harvard Business School.